I'm Master Chim. I've coached over 2,000 men over the last 25 years.

The worst thing you say about yourself is partly true. You made up the rest.

Type it below in one sentence, and the Reframe Protocol shows you which part is which, what saying it gets you, and one thing to do. Use it to start doing what you already know you should. It's free.

Type it in one sentence. The Reframe Protocol shows you which is which, what saying it gets you, and one thing to do. It's free.

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Joshua Martinez
When I was first introduced to MC, I would go in the direction the wind blew, with no real goal or purpose in life. Now I'm a husband to a beautiful wife. I'm a father to three amazing children.
Joshua MartinezOwner, True North TrainingPressure Process client
The Master Chim figurine giving a thumbs up
2,000+

men coached over the last 25 years

3,000+

coaching calls over the last 25 years

20+

year martial arts academy owner

The Reframe Protocol

One Sentence Shows You What's True, What You Made Up, and What to Do

Master Chim pointing at the camera
01
Master Chim

The Reframe Protocol

Therapy gives you a reason. This gives you a move.

What is the worst thing you say about yourself?
I never finish anything I start.
Your email
Show me what I actually said

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

You type the worst thing you say about yourself.

02
Master Chim

You said: "I never finish anything I start."

01What's actually true in what you said

You start things, and you stop working on them before they're done. Every unfinished thing you have is one you stopped working on.

02What you added to it that isn't true

"Never" and "anything" cover every single thing you've ever started, and one finished thing proves them false.

03What running that story gets you
04One thing you do

List everything you've started and haven't finished, and next to each one write what finished means for it and what it gets you.

You get back what's true, what you made up, and one thing to do.

03
Master Chim

That was one sentence.

Want this run on your whole life, live, with me?

See how that works

If you want more, you can apply to work with me.

Master Chim in a Pressure shirt

These are the real screens. The answer shown is a real answer to the sentence "I never finish anything I start."

Try it free

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Client Results

These Men Made More Money, Built Businesses of Their Own, and Became Better Fathers.

Master Chim teaching the Three Roads at an outdoor whiteboard to two men
Three Roads Mastermind

A $27,000 record month, up from about $10,000 a month

I was averaging about $10,000 a month on my online coaching program. But with his coaching and implementing his systems, I broke a record last month of $27,000 a month.

Lane BullgerBullgerFit

Mastermind

A return on his investment right away

I got a return on investment immediately. Within the first month, I think I increased, doubled my sales.

Mike DunsonMountaintop Plumbing

One-on-one coaching and the mastermind, 7 years

Left a 20-year corporate job

…gave me the courage and the roadmap and the strategic plan to leave my corporate job of 20 years to become an entrepreneur.

Fred WarderEntrepreneur, Home Services and Real Estate

Pressure Process

Husband, father of three, business owner

If I can give anyone advice, it would be to invest in yourself and work with MC as quickly as you can.

Joshua MartinezOwner, True North Training

Inner Circle and Three Roads

Quadrupled his income

Long story short, man, I have quadrupled my income. … I'd have been walking through the forest trying to forge my own trail. Master Chim showed me the highway.

Darrell ThompsonOwner, Cultivate Power Fighting Arts

Master Chim with his hands on his hips
Try it free

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Where It Started

It Started in a Jail Cell When I Was 16

When I was sixteen, I was locked in a jail cell in Valhalla, New York. I call it my first trip to Valhalla. Up until then, I didn't think I'd made one wrong decision. Sitting in that cell like a caged animal, I realized I couldn't trust myself to make the right call in the moment. So I started writing rules for myself when I was at my best, to follow when I was at my worst. I've been building rules like that ever since, for myself and for the men I work with, across more than 3,000 coaching calls.

I've run my own martial arts academy for over 20 years, and I wrote the book Tribalnomics.

Master Chim at 16
Me at 16
Master Chim in his martial arts academy
My academy
The cover of the book Tribalnomics

Does this sound like you?

You Already Know What to Do, and You Still Haven't Done It.

You tell yourself, "I'm working on it." Thinking about change doesn't change a damn thing.

Master Chim talking to the camera in front of his bookshelves
01

You handle everything yourself, so you never get time to fix what's broken.

The same problems keep costing you at work, at home, and in your body.

02

You've read the books, watched the videos, and done the challenges, and you're still doing the same things.

They gave you information. Nobody gave you a plan or checked whether you followed it.

03

Grown men look up to you every day, and you lose it on your kid for forgetting to put his shoes away.

Your kids watch how you act under pressure, and they copy it.

04

Money is tight even in months when you work hard.

You keep cutting spending just to make it to the end of the year.

05

You give other men good advice and ignore it yourself.

Every year you wait, the same problems cost you more.

See, your problem is the formulas you're running. You built most of them years ago, for a life you're not living anymore.

Try it free

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Master Chim in a Pressure shirt

Who I Am

I'm Master Chim, a Pressure Coach for Men Who Run Their Own Business

  • Over 2,000 men coached over the last 25 years
  • 3,000+ coaching calls over the last 25 years
  • Creator of the Pressure to Power Metamodel
  • Author of Tribalnomics
  • 20+ year martial arts academy owner
  • Married homeschooling father of four
Master Chim with his wife and four children

The Pressure to
Power Metamodel

Every Answer Comes From a System I Built Over 25 Years and Use With Every Man I Coach

The Pressure to Power Metamodel is the system behind every session. It maps how pressure converts into identity, Will, structure, and Real Power across three parts of a man's life: Self, Tribe and Value.

01

Self

Master your mindset.

02

Tribe

Strengthen your tribes.

03

Value

Unleash your value.

Master Chim pointing at a whiteboard outdoors

Pressure does not create weakness or strength, it reveals structure.

Sebastian Junger

Sebastian Junger

#1 NYT Bestselling Author, Tribe, War, Restrepo

His ability to extract the most out of people is legendary.
Dr. Dan Luna

Dr. Dan Luna

Retired 20-Year Navy SEAL, Founder Team 3LX Consulting

Warrior, teacher, scholar. One of the few I made a point to stay in contact with. My personal Joseph Campbell.
Ethan Suplee

Ethan Suplee

Actor, Remember the Titans, My Name Is Earl

The razor's edge that separates weakness from personal power is something that becomes more tangible and attainable with the right mindset.

Men Who Became Better Leaders Under My Coaching

Over 2,000 men coached over the last 25 years

Master Chim seated outdoors, pointing to his head
Paul Sova

I endorse MC over all others I've experienced.

I endorse MC and his personal coaching 100% over all others I have experienced.
Paul SovaVeterinarian
Pressure Process
Brian Bird

MC is the man on alliances.

When it comes to understanding, developing, and leveraging alliances, MC is the man.
Brian BirdFounder / CEO
Pressure Process
Dr. Chris Lowthert

Tools, systems, and guidance to scale my health services.

MC provided me with the tools, systems, and guidance to reignite and scale my health services.
Dr. Chris LowthertChiropractor, Rockfish Chiro
Master Chim standing in his academy
Pressure Process

Meets you exactly where you are.

His coaching style meets you exactly where you are.
Jay SkeetersCEO, Thrive: Mind/Body
Brian Roff

Best decisions of my life. Made with his guidance.

Many of the best decisions I've made in my life were made in part with his guidance.
Brian RoffCoach, Owner of The Macroset
Oscar Covarrubias

Teaching me to be a better leader and business owner.

He's teaching me how to be a better leader and business owner.
Oscar CovarrubiasOwner, Real Estate Investor
Master Chim teaching at a whiteboard outside, arms spread wide
Jessie Suarez

The pressure you don't want, but the one you need.

Master Chim is an expert at applying the pressure you might not want, but you need.
Jessie SuarezDog Behaviorist / Trainer
Lorenzo

He's pulled me up every time I've fallen.

I can't count the number of times his programs and coaching have pulled me up after I've fallen.
LorenzoOwner
Patrick M.

Worries and anxieties slipped away.

Worries and anxieties slipped away. It became easier to be myself. ... I would not be as capable, serene, or successful without his coaching.
Patrick M.
Pressure Process

Starting Takes Three Steps, and the First One Is Free

Master Chim on a one-on-one coaching call
01

Get Your Answer Free

Type one sentence. You get back what's true, what you made up, and one thing to do.

02

Answer a Few Questions

The first one is whether you own a business. If your answers fit, you fill in an application.

03

See the Right Way to Work With Me

I coach a group of business owners every week, and I work with men one-on-one. If we're a fit, we'll see which one works best.

Try it free

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Questions Men Ask Before They Start

Master Chim drawing on a whiteboard
I've already paid for coaching.

So have I. I've spent over a hundred and fifty thousand dollars on it. Type your sentence into the box and see what comes back. Every answer comes from systems I built out of my own life and have used with the men I coach for twenty years.

My situation's different.

Type it into the box and see. That answer comes out of the same work I use with the men I coach.

Is this therapy?

Therapy gives you a reason. This gives you a move.

I don't have time.

It takes one sentence.

What happens after my answer?

You can stop there. If you want more, you answer a few questions, starting with whether you own a business, and fill in an application. I'll get back to you within 48 hours, whether you're accepted or not.

Is the Reframe really free?

100% free. You'll also get my free MC Letter. One email a day, and you could cancel at any time. I'll NEVER share your email with anyone.

Start Doing What You Already Know You Should. Type One Sentence Below.

You'll get one thing to do about it.

Master Chim pointing at the camera
  • 100% free.
  • You'll also get my free MC Letter.
  • One email a day, and you could cancel at any time.
  • I'll NEVER share your email with anyone.
The Master Chim figurine giving a thumbs up
Master Chim talking in front of his bookshelves
Nick Castiglia
If you are on the fence about his coaching program, I recommend you go all in and don't fear the pressure.
Nick CastigliaCEO, Legacy Martial Arts ConsultingPressure Process client